where it all began

the origins of icu2

With close to 20 years experience in the printing and design industry, icu2 owner and founder Dom Dedic has his roots firmly embedded in the graphics industry. From his early childhood in a publishing family, to his first part time job as a desktop publisher aged 15, it was clear that Dom would be involved in the graphics industry. Little did he know from his humble beginnings in his fathers printing business in Melbourne's outer western suburbs, that he would one day establish one of Australia's most exciting web design & development firms.

"The initial concept of icu2 was to make it easy for businesses to access a range of marketing services from the one place... but I wouldn't have been happy just creating another one-stop-shop. I wanted icu2 to be something really special. My goal is for icu2 to become a household name for web design & development in Australia" explains Dom.

Since establishing the business, icu2 has gone from being a NEIS funded home business, to a state-of-the-art web design & development studio servicing clients across Melbourne. After achieving an Enterprise Development Award within the first few months, it was obvious icu2 was on the right track to becoming something very special. Since then, the business has steadily expanded its offering, employing a small team of talented and dedicated designers, writers, programmers and online marketing experts.

The future for icu2 is exciting indeed.