copywriting

copywriting

creative writing and writing for search engines

Creative writing

Research shows that people’s interest in any written document, either on paper or online, is caught or lost within 7 seconds of engaging in it. It would follow then that if a written article is poorly written, it will receive less attention than if it were properly crafted. It is also widely recognised that written material which is inaccurate, vague, illogical, or marred by errors in grammar, punctuation, and English usage is not going to be effective and it will not reach its intended audience.

icu2’s team of professional writers and proofreaders fully understand these core issues and work hard to create powerful, intelligent writing and copy to effectively sell our customers’ products, communicate their ideas and positively change the way people perceive their business.

icu2’s team of professional writers and proofreaders fully understand these core issues and work hard to create powerful, intelligent writing and copy to effectively sell our customers’ products, communicate their ideas and positively change the way people think about their services.

Working closely with our clients, icu2’s writers establish exactly what message they are attempting to convey and to which target market.

Writing for search engines

The first step in writing for search engine rankings, is to conduct a comprehensive analysis of your keywords, competitors and website structure. We will make recommendations on your URL's, titles, headings, content and meta data to help your articles achieve the best online results. One of the biggest challenges in writing for the web, is to develop engaging content with the necessary keyword densities and keyword proximities to achieve results in search engines.

For this, we have implemented a proprietary system for online content development, maintaining readability with an emphasis on search engine visibility. We avoid common duplicate content issue, by using a unique article structure, in combination with article spinning and manual editing. This way we are able to achieve search engine friendly content, that is specific, relevant and unique without sacrificing content readibility or user engagement. Furthermore, our unique technique also allows for multiple variable data versions of the same article for added relevance.

Upon completion of any article, a qualified proofreader will check the article, in addition to a qualified search engine optimisation specialist who will test the article for all search engine requirements.

We understand how to write for the web.