Split Style

Branding-Corporate id-Signage

Core Business:
Target Market:
Brief:

Message:
Limitation:
Motivators:
Result:

Retail
Local ethnic community.
icu2 were briefed to develop a logo design, utilising a pleter variation in keeping with the exotic, modern, ethnic feel of the business. The logo would have to be used on all promotional material. The style of the logo was to be reflected in the shop fitout and interior design.
Ethnic, opulent, exotic, occasional furniture.
Must work within shopping centre guidelines.
Keeping up with the Jones's
icu2 prepared a logo design that was utilised across a variety of mediums, consulting various contractors from interior designers, sign writers and shopfitters.

Areas We Serve

Melbourne	Carlton	Carlton Nth	Docklands	East Melbourne	Jolimont	Flemington	Kensington	Nth Melbourne
Parkville	Port Melbourne	Fishermans Bend	Southbank	South Wharf	South Yarra	West Melbourne	Port Phillip	Albert Park
Balaclava	Elwood	Middle Park	Port Melbourne	Beacon Cove	Garden City	Ripponlea	St Kilda	St Kilda East
St Kilda West	Southbank	Sth Melbourne	Emerald Hill	Montague	City of Yarra	Abbotsford	Victoria Park	Alphington
Burnley	Carlton North	North Carlton	Clifton Hill	Collingwood	Cremorne	Fairfield	Yarra Bend	Fitzroy
Fitzroy North	North Fitzroy	Rushall	Princes Hill	Richmond	North Richmond	West Richmond	Moreland	Darebin
Banyule	City of Banyule	Bellfield	Briar Hill	Bundoora	Eaglemont	Eltham North	Greensborough	Heidelberg
Heidelberg Heights	Heidelberg West	Ivanhoe	Darebin	Ivanhoe East	Lower Plenty	Macleod	Mont Park	Macleod West
Montmorency	Rosanna	Banyule	St Helena	Viewbank	Rosanna	Watsonia	Watsonia North	Yallambie
City of Darebin	Alphington	Bundoora	Mount Cooper	Fairfield	Kingsbury	Macleod	Northcote	Croxton
Dennis	Merri	Westgarth	Rucker's Hill	Preston	Regent	Bell	South Preston	Reservoir
Regent	Ruthven	Summerhill	Thornbury	City of Hume	Attwood	Broadmeadows	Bulla	Campbellfield
Clarkefield	Coolaroo	Craigieburn	Dallas	Upfield	Donnybrook	Gladstone Park	Greenvale	Jacana
Kalkallo	Keilor	Meadow Heights	Melbourne Airport	Mickleham	Konagaderra Spgs	Oaklands Junction	Oaklands Park	Roxburgh Park
Somerton	Sunbury	Jacksons Hill	Goonawarra	Tullamarine	Westmeadows	Wildwood	Yuroke	Moreland
Brunswick	Anstey	Jewell	Brunswick East	Brunswick West	Moonee Vale	Coburg	Coburg East	Moreland
Coburg North	Merlynston	Newlands	Batman	Fawkner	Gowrie	Glenroy	Westbreen	Gowanbrae
Hadfield	Oak Park	Pascoe Vale	Pascoe Vale South	Coonans Hill	Tullamarine	Shire of Nillumbik	Bend of Islands	Christmas Hills
Rob Roy	Cottles Bridge	Diamond Creek	Doreen	Eltham	Eltham North	Greensborough	Hurstbridge	Midhurst
Kangaro Ground	Kangaro Ground S	Pretty Hill	Kinglake	Kinglake West	North Warrandyte	Sloan Hill	Nutfield	Panton Hill
Plenty	Research	St Andrews	Mittons Bridge	Queenstown	Smiths Gully	Strathewen	Eagle Nest	Watsons Creek
Wattle Glen	Yan Yean	Yarrambat	Whittlesea	Beveridge	Merriang	Bundoora	Donnybrook	Doreen
Laurimar	Eden Park	Epping	Aurora	Epping North	Humevale	Scrubby Creek	Kinglake West	Lalor
Mernda	Mill Park	South Morang	Thomastown	Keon Park	Whittlesea	Glenvale	Wollert	Woodstock
Yan Yean	Boroondara	Ashburton	Alamein	Solway	Balwyn	Deepdene	Balwyn North	Bellevue
Greythorn	Camberwell	East Camberwell	Hartwell	Riversdale	Willison	Canterbury	Glen Iris	Hawthorn
Glenferrie	Hawthorn East	Auburn	Kew	Kew East	Harp	Kew North	Mont Albert	Mont Albert North
Surrey Hills	Chatham	City of Knox	Bayswater	Boronia	Ferntree Gully	Mountain Gate	Knoxfield	Lysterfield
Rowville	Scoresby	The Basin	Wantirna	Wantirna South	Studfield	Manningham	Bulleen	Doncaster
Doncaster Hill	Waldau	Doncaster East	Waldau	Donburn	Donvale	Park Orchards	Templestowe	Serpells
Templestowe Lwr	Macedon	Warrandyte	Goldfields	Pound Bend	Warrandyte South	Wonga Park	City of Maroondah	Bayswater North
Croydon	Croydon Hills	Croydon North	Croydon South	Heathmont	Kilsyth South	Ringwood	Ringwood East	Ringwood North
Warranwood	Norwood	City of Whitehorse	Blackburn	Laburnum	Bellbird	Blackburn North	Blackburn South	Box Hill
Box Hill North	Kerrimuir	Box Hill South	Houston	Burwood	Bennettswood	Wattle Park	Burwood East	Tally Ho
Forest Hill	Mitcham	Heatherdale	Mont Albert	Nunawading	Surrey Hills	Vermont	Vermont South	Yarra Ranges
Badger Creek	Beenak	Basan Corner	Belgrave	Belgrave Heights	Belgrave South	Big Pats Creek	Cambarville	Fifteen Mile
Kel Junction	Montys Hut	Shaw	The Triangle	Chirnside Park	Black Springs	Chum Creek	Healesville West	Coldstream
Coldstream West	Dixons Creek	Don Valley	Fernshaw	Ferny Creek	Gilderoy	Gladysdale	Saint Benedicts	Gruyere
Yeringberg	Healesville	Tims Corner	Hoddles Creek	Kallista	Beagleys Bridge	Kalorama	Kilsyth	Launching Place
Lilydale	Macclesfield	McMahons Creek	Matlock	Menzies Creek	Millgrove	Monbulk	Montrose	Mooroolbark
Mount Dandenong	Mount Evelyn	Mckillop	Mt Toolebewong	Narre Warren East	Olinda	Harmony Vale	Powelltown	Reefton
Upper Yarra Dam	Sassafras	Selby	Seville	Seville East	Killara	Sherbrooke	Silvan	Burleigh
Silvan South	Steels Creek	Tarrawarra	Tecoma	The Patch	Three Bridges	Toorong	Tremont	Ferntree Gully
Upwey	Wandin East	Wandin North	Wandin Yallock	Warburton	Old Warburton	Warburton East	Wesburn	Britannia Creek
Tarrango	Woori Yallock	Yarra Glen	Yarra Junction	Yellingbo	Yering	City of Bayside	Beaumaris	Black Rock
Brighton	Brighton Beach	Brighton North	Middle Brighton	Brighton East	Cheltenham	Gardenvale	Hampton	Hampton East
Highett	Sandringham	Shire of Cardinia	Avonsleigh	Bayles	Yallock	Beaconsfield	Beaconsfield Upr	Bunyip
Bunyip North	Caldermeade	Cardinia	Catani	Clematis	Cockatoo	Fielder	Wright	Cora Lynn
Dalmore	Dewhurst	Emerald	Lakeside	Nobelius	Garfield	Garfield North	Gembrook	Cornucopia
Whites Corner	Guys Hill	Iona	Koo Wee Rup	Dalmore East	Koo Wee Rup Nth	Lang Lang	Lang Lang East	Maryknoll
Menzies Creek	Modella	Monomeith	Mount Burnett	Nangana	Nar Nar Goon	Nar Nar Goon Nth	Officer	Officer South
Pakenham	Toomuc Valley	Pakenham South	Pakenham Upper	Rythdale	Tonimbuk	Tooradin North	Tynong	Tynong North
Vervale	Yannathan	City of Casey	Berwick	Blind Bight	Cannons Creek	Clyde	Clyde North	Cranbourne
Cranbourne East	Cranbourne North	Merinda Park	Cranbourne South	Centreville	Cranbourne West	Devon Meadows	Fiveways	Doveton
Endeavour Hills	Eumemmerring	Hallam	Hampton Park	Harkaway	Junction Village	Lynbrook	Lysterfield South	Narre Warren
Narre Warren North	Narre Warren Sth	Pearcedale	Tooradin	Warneet	Greater Dandenong	Bangholme	Dandenong	Dandenong North
Lyndale	Dandenong South	Keysborough	Parkmore	Lyndhurst	Noble Park	Harrisfield	Yarraman	Noble Park North
Springvale	Sandown Park	Springvale South	City of Frankston	Carrum Downs	Frankston	Eliza Heights	Frankston East	Frankston Heights
Karingal	Leawarra	Long Island	Mount Erin	Olivers Hill	Frankston North	Pines Forest	Frankston South	Baden Powell
Langwarrin	Langwarrin South	Sandhurst	Seaford	Kananook	Skye	City of Glen Eira	Bentleigh	Patterson
Bentleigh East	Coatesville	Caulfield	Caulfield East	Caulfield North	Caulfield South	Carnegie	Elsternwick	Gardenvale
Glen Huntly	McKinnon	Murrumbeena	Ormond	St Kilda East	City of Kingston	Aspendale	Aspendale Gdns	Bonbeach
Braeside	Carrum	Chelsea	Chelsea Heights	Cheltenham	Cheltenham East	Cheltenham North	Clarinda	Clayton South
Dingley Village	Dingley	Edithvale	Heatherton	Highett	Mentone	Moorabbin	Moorabbin East	Moorabbin Airport
Mordialloc	Parkdale	Patterson Lakes	Patterson Gardens	Waterways	City of Monash	Ashwood	Chadstone	Clayton
Clayton North	Westall	Glen Waverley	Syndal	Brentwood	Hughesdale	Huntingdale	Monash University	Mount Waverley
Jordanville	Pinewood	Mulgrave	Waverley Park	Notting Hill	Oakleigh	Oakleigh East	Oakleigh South	Wheelers Hill
Brandon Park	Mornington Pen	Arthurs Seat	Dromana South	Balnarring	Balnarring North	Balnarring Beach	Baxter	Bittern
Blairgowrie	Bone	Cape Schanck	Crib Point	Stony Point	Dromana	Moats Corner	Fingal	Gunnamatta
Flinders	Blackberry Corner	Hastings	Old Tyabb	HMAS Cerberus	McCrae	Main Ridge	Merricks	Merricks Beach
Merricks North	Foxeys Hangout	Moorooduc	Mornington	Tanti Park	Mount Eliza	Kunyung	Mount Martha	Balcombe
Osborne	Point Leo	Portsea	Red Hill	Red Hill South	Rosebud	Rosebud South	Rosebud West	Rye
Safety Beach	St Andrews Beach	Shoreham	Somers	Somerville	Sorrento	Tootgarook	Tuerong	Hastings West
Moorooduc South	Tyabb	Tyabb East	Stonnington	Armadale	Glen Iris	Gardiner	Kooyong	Malvern
Tooronga	Malvern East	Darling	Holmesglen	Prahran	South Yarra	Hawksburn	Toorak	Windsor
City of Brimbank	Albanvale	Albion	Ardeer	Cairnlea	Calder Park	Deer Park	Delahey	Derrimut
Kealba	Keilor	Brimbank	Keilor Downs	Keilor Lodge	Keilor North	Sydenham Park	Keilor Park	Kings Park
St Albans	St Albans East	St Albans South	Sunshine	Sunshine North	Sunshine West	Ardeer South	Glengala	Sydenham
Taylors Lakes	Robertson	Watergardens	Hobsons Bay	Altona	Altona Meadows	Laverton South	Altona North	Altona East
Altona Gate	Brooklyn	Laverton	Newport	Spotswood	Seabrook	Seaholme	South Kingsville	Williamstown
Williamstown Nth	Maribyrnong	Braybrook	Footscray	Kingsville	Maidstone	Maribyrnong	Seddon	Tottenham
West Footscray	Yarraville	Shire of Melton	Brookfield	Burnside	Burnside Heights	Caroline Springs	Diggers Rest	The Gap
Exford	Eynesbury	Hillside	Kurunjang	Melton	Melton South	Melton West	Westmelton	Mount Cottrell
Chartwell	Parwan	Plumpton	Sydenham West	Ravenhall	Rockbank	Taylors Hill	Toolern Vale	Truganina
Moonee Valley	Aberfeldie	Airport West	Ascot Vale	Ascot Vale West	Avondale Heights	Essendon	Glenbervie	Essendon Fields
Essendon North	Essendon West	Flemington	Newmarket	Keilor East	Moonee Ponds	Niddrie	Strathmore	Strathmore Heights
Travancore	City of Wyndham	Cocoroc	Eynesbury	Hoppers Crossing	Laverton West	Laverton North	Little River	Manor
Mambourin	Mount Cottrell	Point Cook	Sanctuary Lakes	Western Gardens	Quandong	Tarneit	Truganina	Werribee
Brophys Crossing	Werribee South	Williams Landing	Wyndham Vale