Blue Tongue-Amcor Packaging
Packaging design and finished art production
Product:
Target Market:
Brief:
Aim:
Limitation:
Result:
Firefighting boots.
American Firefighters.
Bluetongue an Australian brand breaking into U.S markets requires an improvement on existing boot packaging to appeal to American firefighters.
To launch the brand at an American trade exhibition, and release to American markets.
Must be an adaptation of existing package style.
Corresponding directly with the client on Amcors behalf, we produced a new design based loosely on the existing Bluetongue packaging. WeI also produced a number of digital mockups (including conversion of digital print to corrugated board and digital die cutting) for an exhibition display at the American launch of the new product.
